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Fixura awarded the Key Flag

The Association for Finnish Work has awarded Fixura in Vaasa the Key Flag symbol in recognition of a service produced in Finland that creates Finnish jobs. Fixura is the oldest mediator of peer-to-peer (P2P) loans in the Nordics, private individuals apply for loans directly from private investors through the company.

The Key Flag is a sign of Finnish work. The primary criterion for awarding the symbol is always that a product is made in Finland or a service is produced in Finland. In addition, the domestic content of a product or service must be at least 50 percent of its break-even cost. A company applying for the Key Flag symbol for services must also have significant domestic ownership, as well as having its management and head office located in Finland.

“We have joined the Key Flag companies because Fixura is a domestic company. We find it important to be able to offer a domestic alternative on a very fragmented und multinational financial market and we are proud to carry the Key Flag. We want to communicate that Fixura is a reliable domestic peer-to-peer company that offers affordable financial services to Finns.”

The Key Flag symbol is very well known. According to a study conducted by the Association for Finnish Work, 79 percent of Finnish consumers either know the Key Flag symbol well or quite well. The symbol is recognised by 92 percent of all company decision makers. The majority of Finns (71 %) also state that the Key Flag symbol has a positive impact on purchasing decisions.

Marketing Manager Reetta Mentu of the Association for Finnish Work states that people regard buying a domestic service as a way of influencing society and a value choice that contributes to Finnish competitiveness and prosperity.

“Consumers associate the Key Flag symbol with a positive image of domestic quality, reliability, safety, responsibility and employment. With the Key Flag symbol, companies can communicate important values to consumers and clients. 92 percent of companies that have been awarded the Key Flag symbol state that the symbol supports the sales of products and services,” tells Reetta Mentu.

Additional information

Svante Wahlbeck, Managing director, phone 040 663 0223

Reetta Mentu, Marketing Manager, The Association for Finnish Work, tel. +358 50 561 5030,

Fixura – the oldest peer-to-peer company in the Nordics Fixura has more than 95 000 registered users today and is one of the biggest peer-to-peer companies in the Nordics. We are a reliable pioneer on the Finnish market – when the business was started in 2010 there were no similar companies.

The Key Flag symbol is a mark of origin awarded to products made in Finland and services produced in Finland. The Key Flag symbol is carried by around 4,000 different products, product groups and services.

The Association for Finnish Work strives to increase appreciation and to ensure the success of Finnish work. The Association manages symbols that tell of Finnish work, influence purchase decisions and challenge the renewal of Finnish business.